What we do, in depth.
A modern search practice covers four disciplines. We do all four, and we do them together - because they only work well when they work together.
Generative Engine Optimization (GEO)
Building the semantic architecture, structured data, and authority signals that large language models rely on when they generate answers. This is where you get cited by ChatGPT, Perplexity, and Gemini.
- Semantic architecture
- Schema markup
- Authority signals
- Answer-optimized copy
- AI visibility monitoring
more organic clicks for brands cited in AI Overviews
Seer Interactive, 2026
Answer Engine Optimization (AEO)
Optimizing for direct answers in featured snippets, People-Also-Ask, and voice-search results. Where classical SEO is about ranking, AEO is about being the answer.
- Featured snippet targeting
- PAA optimization
- Voice search structure
- Entity SEO
- Content clustering
of question-based searches produce an AI summary
Pew Research / Ahrefs, 2025-26
Traditional SEO
The technical foundation that everything else stands on. Site architecture, page speed, indexation, backlinks, on-page optimization - the fundamentals done rigorously.
- Technical audits
- On-page optimization
- Backlink strategy
- Content strategy
- Core Web Vitals
of AI citations come from pages ranking in the organic top 10
BrightEdge, Feb 2026
Technical Audits & Analytics
A clear picture of what's working, what's broken, and what to fix first. GA4, Search Console, custom dashboards, and monthly performance reports built for decision-makers.
- GA4 & GSC setup
- Custom dashboards
- Conversion tracking
- ROI monitoring
- Monthly reporting
organic CTR drop when an AI Overview appears
Seer Interactive, Sept 2025
Common questions about GEO and AEO
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring content, data, and authority signals so that AI systems like ChatGPT, Perplexity, and Gemini can understand, trust, and cite it. It focuses on semantic clarity and structured data rather than keyword density.
How is GEO different from traditional SEO?
Traditional SEO optimizes for ranking in a list of links. GEO optimizes for being extracted, summarized, and cited inside an AI-generated answer. The two share a technical foundation but require different content structure and signals.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring content to be selected as a direct answer in featured snippets, People-Also-Ask boxes, and voice search results. It prioritizes concise, self-contained answers to specific questions.
How long does it take to see results from GEO?
Most clients begin seeing measurable changes in AI citation and traditional ranking signals within two to three months. Full results depend on the site's starting technical condition and content depth.
Do I still need traditional SEO if I'm doing GEO?
Yes. GEO builds on the same technical foundation as traditional SEO - site architecture, indexation, and page speed. AI answer engines still rely heavily on pages that already rank well in organic search.
What does a technical audit include?
A technical audit covers indexation, Core Web Vitals, structured data, GA4 and Search Console configuration, and a prioritized list of fixes. It gives a clear picture of what is working, what is broken, and what to address first.
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